Brand strategy & positioning
Clarify what the brand stands for, who it is for and how it should be positioned in its market.
Branding & Creative
A strong brand is more than a logo. It's the identity, personality and visual language that shape how people recognize and experience your business. From positioning and naming to visual identity, packaging and creative direction, ClockArt develops branding systems designed around your business and the people you want to reach.
WHY IT MATTERS
Give your business an identity with purpose.
A logo is one part of the identity. Your team also needs clear decisions about color, typography, imagery and how those elements work together. We begin with your audience, offer and positioning, then develop a creative direction that can carry into everyday applications. The agreed handover gives your team usable assets and guidance, so the identity can stay consistent as new materials are produced.
SCOPE
What we bring to your project.
Naming
Develop and evaluate naming directions when a new business, product or brand needs a name.
Logo & visual identity
Create the core visual identity, including logo direction and the elements that make the brand recognizable.
Packaging design
Translate the identity into packaging where the product and commercial context require it.
Brand guidelines
Document the approved identity so internal teams and external partners can apply it consistently.
Creative direction & campaign assets
Extend the brand into campaigns, content, design systems and launch materials.
PROCESS
A clear route from brief to delivery.
Define the brand
We review your offer, audience, competitors and existing materials. Together, we clarify the positioning and the applications the identity needs to support.
Explore a direction
We develop the agreed creative routes and explain the thinking behind them. Your feedback helps select a direction before detailed design begins.
Build the system
We refine the selected direction and apply it to the agreed assets, such as packaging, social templates or business materials. Feedback is gathered at defined review stages.
Prepare the handover
We organize the agreed final files and usage guidance. Your team can see which assets to use, where to use them and how to keep future materials consistent.
GOOD FIT
Launching a brand or ready for a clearer identity?
A good fit for new businesses, product launches and established brands whose presentation has become inconsistent. Bring your current assets, examples of where the identity will appear and the business change driving the project. We can scope a focused logo project or a wider brand system.
PRICING
Scope first. Quote second.
Logo design starts at $350 for a focused logo project. Broader branding solutions start at $600, with the identity work and applications selected around your brief. Naming, packaging, guidelines and campaign assets are available services; they are not automatically all included at the starting price. We confirm deliverables, revisions, handover files and final pricing before starting.
Reference prices are in USD and are not binding quotations. Final pricing, inclusions, external costs and timing are confirmed after the discovery meeting.
FAQ
Before we begin.
Can you improve an existing identity?
Yes. We can review what is working and scope a refresh around the elements that need attention. A full redesign is only one option; the brief determines how much changes.
What files will we receive?
The proposal defines the final artwork, file formats, applications and guidelines included. We confirm requirements for print, digital use and editable files before production.
Are naming and packaging included?
They can be included in a wider engagement or scoped separately. We agree the number of applications, creative routes and revision stages before work begins.
How do revisions work?
We set review stages and revision allowances in the proposal. Consolidated feedback from an agreed decision-maker helps keep the direction clear and the schedule realistic.
Your brand deserves a clear direction.
Whether you're building something new or rethinking an existing identity, tell us about your business and the impression you want to create.