Casting brief
Define the role, look, performance requirements, market and intended use.
Casting, Modeling & Talent
Talent plays an important role in how audiences connect with a campaign, film or brand. Finding the right people means understanding the creative direction, audience and requirements of the production. ClockArt supports casting and talent sourcing for commercials, photography, brand films and social content, helping coordinate the process from brief to booking.
WHY IT MATTERS
Find talent that fits your creative direction.
The right casting choice depends on the performance, audience, format and production conditions. We clarify those needs before sourcing options, then help you compare candidates against the brief. Availability, shoot arrangements and usage requirements are discussed before booking, so the selected talent and production team work from the same expectations.
SCOPE
What we bring to your project.
Talent sourcing
Search the appropriate talent pool for the production brief.
Shortlisting
Present suitable options for client and creative review.
Availability coordination
Confirm availability against the production schedule before committing.
Production coordination
Coordinate selected talent with the production plan and call requirements.
Usage & fee confirmation
Confirm talent fees, usage rights and relevant conditions per project rather than assuming they are included in a media package.
PROCESS
A clear route from brief to delivery.
Define the roles
We review the creative concept, performance needs, language and production conditions. Intended channels and usage are included in the casting brief.
Source and shortlist
We identify options against the agreed requirements and organize the information needed for selection. Availability remains subject to confirmation.
Confirm the booking
We coordinate dates, fees, usage terms and production expectations for the chosen talent. Any additional requirements are addressed before the shoot.
Coordinate the shoot
We align call times, location and preparation with the production team. Changes to the agreed schedule or usage are reviewed with the relevant parties.
GOOD FIT
Need the right people in front of the camera?
For campaigns, product demonstrations, lifestyle shoots and creator-style content that require on-camera talent. Share the concept, roles, shoot dates, location and where the finished work will appear. We can support a standalone casting brief or coordinate talent within a ClockArt production.
PRICING
Scope first. Quote second.
Talent, modeling, availability, usage rights and fees are quoted per project. They are not assumed to be included in media packages.
Reference prices are in USD and are not binding quotations. Final pricing, inclusions, external costs and timing are confirmed after the discovery meeting.
FAQ
Before we begin.
Can casting be booked without a full production?
Yes. Sourcing and coordination can be scoped as a standalone service, with clear responsibilities between your production team and ClockArt.
Are talent fees included in production packages?
Talent fees are not assumed to be included. The proposal confirms the selected talent, booking requirements and usage costs for the specific production.
What does usage mean?
Usage describes how the finished content may be used, including the agreed channels, duration and territories. These requirements affect the booking and should be confirmed before production.
Can you source talent for social content?
Yes. The brief can include creator-style videos, demonstrations and other social formats. We clarify the performance and content requirements rather than assuming every role needs the same profile.
Looking for the right talent for your next project?
Tell us about the concept, roles, location, shoot dates and intended usage. We'll help define the casting requirements and coordination process.